As a bike shop, your customers are expecting you to be the go-to knowledge expert in everything cycling-related — as well as offer a good customer service. From advice on what types of bicycles to purchase such as the latest road bikes and mountain bikes to bike repairs and bike accessories like brake pads, to even updates on ride events, your website needs to be a source of information that people in the cycling community can rely on. This is why it is important that you are a subject matter expert on the content you are producing.
Subject matter experts on things like bike maintenance and how to change things like brake pads and brake cables and are reliable and credible, build confidence. Customers who see a company or business as a reliable source of information are more likely to trust the company and purchase products from them.
Why It’s Important to Be the Product Expert
Your customers won’t care about what you have to say if you’re not an expert. Becoming an expert on your product will help you understand your business and customers better. It will also increase traffic to your website for people who need information or product knowledge about cycling. Not only will it make your business and brand credible and reliable, but it will also build trust with your customers. This will, in turn, build a customer and user base of people who are more likely to recommend your business to their friends and family.
Putting valuable information about cycling on your website can also open up the opportunity for other websites, blogs, and social media pages in your niche to link to your website and use you as a credible source, which will improve your traffic and increase brand awareness.
Writing blogs and other how-to guides on your website will engage users who are likely to share your content on their websites and social media pages. This will also encourage online users to comment and engage with your content. Engagement is a huge part of online marketing and is what keeps users and builds relationships with them. This type of content will also influence and entice others to share your content on various platforms, which will make your traffic grow.
At the end of the day, being an expert on your product will give you an edge over your competitors. If you are recognised as an expert or authority, customers will pay more for your products because they trust you. You have to stand out from your competition — and being an expert in your field will help you do this.
How to Provide the Best Bike Servicing Tips Online
Writing a blog or guide can help provide users with important information and can also help businesses establish themselves as experts. Providing your target audience with helpful information that appeals to their needs, will help you stand out from your competition.
Not only do you have to be the subject matter expert and provide information that is accurate and helpful, but you also have to make sure people are reading it and have easy access to what you are writing. This means you will have to cross promote and use various different forms of media to publicize your blog and your website.
In addition, you also have to optimise what you are writing so that it reaches the largest number of users possible. This means that not only do you have to share and become active on social media, but you also have to optimise the content in your blog using search engine optimisation (SEO) so that it has a better chance of growing organic traffic.
This means you will have to optimise the content on your website using keywords that drive traffic from search engines to your website. This is called organic growth and will have a huge impact on how much traffic comes to your website. To do a keyword research, you can use different keyword research tools like Google Keyword Planner. Keyword use is huge for online marketers and is a great tactic to use to drive more traffic to your website from search engines like Google.
Writing the Guide
When you’re writing a how-to guide, there are certain things you’ll need to focus on in order to write something that will really help and engage your audience. You will need to focus on:
- The primary goal of the guide
- The target audience
- The area of expertise
- The level of knowledge most users will have on the subject matter at hand
You should also do your research and find out what your competitors are doing and what questions your readers typically ask about the subject matter. It might also be helpful to find statistics which will lend credibility to what you are writing. Some tips you should follow when writing a how-to guide include:
- Write directly to the reader
- Find out what readers value the most
- Use numbered lists and bullet points
- Use images
- Write short, simple sentences
- Structure your steps
- Break up the content
- Don’t put too much text, but don’t make it too short
Before you start the actual writing, make a plan. Plan out the content and the structure and make sure you have your research prepared (it’s always a good idea to use credible sources). Make a rough plan and decide on the structure you are going to use.
Write an introduction about what the guide is about, how it might help a user and why it will benefit them.
2. The Steps
List the various steps involved with how to service a bike. Make sure the steps are simple and easy to understand and that you avoid jargon that some inexperienced cyclists might not understand. Provide step-by-step details and instructions and try to incorporate images.
3. Extra Tips
Try to provide some advanced tips. Remember, you're the subject matter expert. This means that you know more about what you are writing than most people do. By offering extra tips that most readers don't know, it will make your how-to guide stand out from every other similar how-to guide on the Internet. Provide value that goes above and beyond what your competitors are doing.
Wrap things up and try to end the guide with something that the reader can think about. Consider linking to another blog post or product on your website or even consider working with an affiliate you can link to.
What to Do After You Have Written the Guide
Develop a plan which will promote your guide in the digital space. Make it available across all social media channels and enable comments so that users can engage with your post and share it on their own social media pages.