Custom software solutions
E-commerce software, internal tools and agentic workflows.
We build and run Push.Bike, the e-commerce platform for bike shops. For brands and retailers we build the software around it: integrations, internal tools and agentic workflows that take repetitive work off your team.
Our e-commerce platform
Push.Bike is the e-commerce platform we built for bike shops, after years of marketing them and seeing what their software couldn't do. We build it, run it, and market the shops that use it.
If you're not a bike shop, we build on the platform that suits you, with the same attention to product data, stock and checkout.
- Supplier data: 800,000+ products pre-catalogued and ready to sell
- Point of sale sync: live stock, pricing, orders and refunds
- Checkout with Cycle to Work, finance and insurance built in
- Multi-store: every location with its own stock, on one platform
- Reporting, shopping feeds, and marketing and SEO tools built in
- Custom e-commerce builds for brands beyond the bike trade
Internal tools
Most e-commerce teams run on spreadsheets and copying between systems. We build the tools that join those systems up, so stock, orders and product data move on their own and your team works from one place.
- ERP, EPOS and warehouse integrations
- Supplier and product data pipelines
- B2B dealer portals
- Dashboards and admin tools built around how your team works
- Hosting, monitoring and 24-hour support
Agentic workflows
Agentic workflows use AI agents to carry out multi-step jobs: reading from your systems, making a draft or a decision, and passing it on. They're good at the repetitive work that eats a team's week, and we design them so a person approves anything that matters before it goes out.
We use them ourselves. The articles on this site are written this way: an agent reads the trade press each week, drafts a piece, checks its quotes against the source and emails it to us. Nothing is published until one of us approves it.
- Product data: enriching and checking listings from supplier data
- Customer service: drafting replies from order and stock information for a person to send
- Reporting: pulling numbers from your platforms into a regular summary
- Content: drafting product and marketing copy for approval
- Built into the systems you already use, with a person in the loop
How we build
- Marketing and development as one team
- Built to stay up on launch day and through peak season
- Our technical support line is open 9am to 6pm, with 24-hour mobile contact for all retained customers
Questions about custom software solutions
Do we have to use Push.Bike?
No. Push.Bike is built for bike shops. For other brands and retailers we build on the platform that suits you.
What is an agentic workflow?
A process where an AI agent does a series of steps for you, such as gathering information, drafting something and handing it on, rather than answering a single question. We build them with a person approving the output wherever it matters.
Can you integrate with our ERP or EPOS?
Yes. ERP, EPOS and warehouse integrations are a core part of what we build, alongside supplier and product data pipelines.
Can you take on just the software?
Yes. Plenty of clients start with one side. The advantage of working with us is that when the ads need a faster landing page or a cleaner product feed, we can build it rather than raise a ticket with someone else.
Tell us what you need built.
A platform, an integration, a tool for your team or an agent to take on the repetitive work. Tell us where you are now and we'll come back with a plan.