Worth a mention.
Good work from across the cycling, outdoor and sports trade, and notes from our own team on what's working in marketing right now.
Fix your Shopping feed before you raise your bids
Google Shopping ranks products on their data. For cycling and outdoor retailers, cleaning the feed often does more for results than extra budget.
Via Push.Bike blog
Cotopaxi brings the drop model to outdoor ahead of Black Friday
Cotopaxi's "Cotodays" campaign releases limited editions every other day in early November, building interest before the promotional rush.
Via Modern Retail
Shimano and BYCS back bike buses with a single, sharp question
The Bike Bus Accelerator offers tailored support of up to €1,000 to school bike buses across Europe. Here's why its marketing works.
Via BikeBiz
COREbike 2027 sells out, and the dealer channel looks stronger for it
COREbike 2027 opens registration fully sold out, with new brands joining. A timely reminder that the independent bike shop remains central to growth, online and off.
Via BikeBiz
BOYD Cycling brings its Trade-in for Juniors month to the UK
BOYD Cycling has expanded its annual October wheel trade-in to the UK with CycloPark Charity, pairing a 20% discount with donated wheels for young riders.
Via BikeBiz
MAAP brings its LaB concept to Soho with its first UK store
MAAP has opened MAAP LaB London in Soho, its 11th store and first in the UK. We look at the community-led thinking behind it and what other brands can learn.
Via BikeBiz
Arc'teryx builds a climbing clubhouse on Abbot Kinney
Arc'teryx has opened its first climbing-only store in Venice, LA, with a wall, film nights and local partners. Here is why the marketing thinking behind it works.
Via SGB Online
Describe your workshop the way riders ask for it
Riders now ask AI tools conversational local questions. Shops that spell out services, brands, hours and stock clearly are the ones that get recommended.
Via Push.Bike blog
Pinarello brings its Bottega flagship format to New York
Pinarello has opened its first Bottega outside Europe, in SoHo. We look at why the format, the curated range and the setting work as marketing.
Via SGB Online
Beyond Yoga takes its online community to Fifth Avenue
Beyond Yoga has opened a 2,300-square-foot pop-up in Manhattan's Flatiron District, turning one of its biggest online markets into a place to meet customers in person.
Via SGB Online
Clive Mitchell Cycles opens a new Cornwall showroom after 50 years
The family-run Summercourt retailer has opened an 11,000 sq ft showroom. We look at the story it tells and what other brands can learn from it.
Via BikeBiz
Brompton and and wander make a quiet case against faster and further
Brompton's limited-edition G Line collaboration with Japanese outdoor brand and wander is a smart lesson in positioning, partnership and shared audiences.
Via BikeBiz
Let your customers write your ad copy
Specific rider reviews make stronger ads and emails than feature lists. Here is how cycling brands and retailers can collect them and put them to work.
Via Push.Bike blog
POC and Magdeleine Vallieres turn a rainbow jersey year into a helmet
POC's limited-edition Cytal helmet with world champion Magdeleine Vallieres is a well-timed, personal piece of athlete marketing ahead of Worlds in Montréal.
Via BikeBiz
GRL PCK rode 800km across the Alps to cheer on the Tour de France Femmes
Fifty women bikepacked from Munich to Lausanne for the Grand Départ. We look at why GRL PCK's Rally works so well as marketing, and what brands can learn.
Via BikeBiz
Muc-Off and Forestry England: a partnership riders can join
Muc-Off's three-year partnership with Forestry England takes Project Green onto the trails, with volunteering days and native tree planting.
Via BikeBiz
Leatt's growth shows what patient, rider-first marketing can do
Leatt grew Q1 revenue 27 per cent while much of the bike industry struggled. We look at the marketing choices behind it, as reported by BikeBiz.
Via BikeBiz
Before you raise your ad budget, fix what the ads are amplifying
Paid ads magnify whatever sits underneath them. For cycling retailers, the cheapest win is usually cleaner product data and tighter campaign structure, not more spend.
Via Push.Bike blog
Factor puts SpongeBob and Patrick on the start line of the Tour Femmes
Factor's SpongeBob and Patrick Star editions of the ONE race at the Tour de France Femmes. We look at why the collaboration works as marketing.
Via BikeBiz
Tredz extends its Tour of Britain partnership to both races
Tredz is an Official Partner of the 2026 Lloyds Tour of Britain Women and Men. We look at why its fan village approach is smart retail marketing.
Via BikeBiz