Content Marketing

Appealing to both website visitors and the search engines through high-value web content.

Get Started Now

If there’s one word that’s guaranteed to ruffle feathers, it’s the C-word. That’s right – content. Images, video, graphics, blog posts and creative copy are what make the internet. Without them, we’d have nothing to look at other than self-absorbed status updates and snarky tweets. It would be fair to say that content is kind of a big deal then, especially when you’re seeking to carve out a foothold in your industry and attract new clients. If your business exists on the web, you are reliant on content. Without it, the steady stream of visitors, readers, prospects and leads would dry up and your brand would slowly starve.

Copy that appeals to both customers and search engines.

Content is the artfully plated banquet that makes your takeaway message (“Please buy our stuff”) palatable. You can’t just go out and ask for the sale: you have to earn it, through informing, educating and entertaining your audience. Through enthralling them, captivating them and generally being more darn interesting and relevant than your competitors.

If you’ll indulge our culinary analogy a little further however, all content isn’t created equal. A five-course serving of potato waffles doesn’t go down as well as one laden with mouth-watering treats, exotic delicacies and moreish morsels. If your content’s dry and repetitive, you might as well not bother. Don’t blog for blogging’s sake, don’t create video cos you heard that video’s in and don’t upload stock photos for the sake of having images on a page. You can do better than that. You have to do better than that, for your sake and for the sake of your customers who deserve better.

Great content doesn’t have to be read or watched: it flies off the page and embeds itself in your brain. It absorbs you. Captivates you. Stops you idly multitasking as you absent-mindedly skim through it. Great content is unputdownable and highly shareable. When was the last time you read an article that held you rapt from the first word to the last? When did you last watch a video that had you hooked or saw a stunning photograph that caught your breath? We’re all so jaded from a constant bombardment of data streams, news feeds, timelines and push notifications that we don’t have the luxury of giving our full attention to every piece of content that comes our way.

Every second counts on the internet. If it’s going to make an impression, it needs to be better than good – it needs to be great. Due to the prohibitive cost of paid advertising, organic search is how many businesses make a living. Organic traffic might not cost you a penny, but you still have to invest in the content that will attract those visitors in the first place: ebooks, slide decks, infographics, video, photography, composite graphics, blog posts and landing pages. Get it right though and this initial investment will pay for itself several times over.

On the internet, we’re all just a bunch of street performers trying to entice passersby with our skills, flair and flamboyance. If you’re to out-juggle the jugglers, so to speak, and out-conjure the conjurers, you need to commission strong content that’s on point and on message. Thankfully, this doesn’t require the sort of theatrics deployed by actual street performers. Believe it or not, it’s possible to hook readers without resorting to cheap tricks.

After all, you’ve just willingly read 600 words on a B2B website that didn’t lure you in with clickbait or placate you with images of fluffy kittens and pink unicorns. At the risk of sounding mildly smug, you’ve made it to the bottom of this page. Now just imagine what we could do if we channelled our creativity into devising content for your brand.


Common content marketing questions and answers

  • Do you offer guarantees?

    We're afraid that it's not possible to make guarantees on ROI in this industry. Please be wary of companies that claim this!

  • Is every solution customised?

    Yes, every business is individual and so are the specific needs. Our campaigns tackle your objectives in the most suitable way.

  • What makes you different from other agencies?

    We're somewhat less formal, which gives us more time to focus on doing the work. We thrive on getting our clients the right result.

  • Can we arrange a meeting?

    You sure can - ther best way to do so is request one of our free digital marketing consultations and a member of the team will get back in contact with you.


Ask our digital marketing team


Complimentary Services

Key Digital Marketing Services

Social Media Marketing

Social Media Marketing

Social Media Marketing (SMM) is a form of Internet marketing that uses social networking websites such as Facebook, Twitter, Instagram to garner traffic and attention for brands, products and services.


Web Development

Your website is your business, it can be improved, optimised and made more accessible to your customers.


App Development

Want to build a mobile app? An application is software in this instance running on a mobile or tablet device. We can help with the complexities of building your app.