Mastering online PR comes down to a combination of what you know and who you know. You could have the most compelling story in the world but if you don’t have a list of quality contacts to place it in front of, it’s not going to gain traction. Similarly, you could have a list of excellent media contacts who are only too willing to amplify your story, but it’s not going to get any engagement if you’re sending them total crap. The magical formula for a successful online PR strategy then would appear to go as follows: Newsworthy content + good press contacts = guaranteed publicity.
That’s the holy grail that every brand is aiming for, but it’s one that few seem to achieve. Don’t let that deter you though – far from it. When you’ve got Objective 1 guiding and overseeing your PR strategy you’ve already got a head start. We’re modest types, so let’s just say that when it comes to PR, we know our stuff and have the results to prove it. As our clients will attest, we’ve got a knack for conceiving, crafting and seeding stories that show up in industry publications and leading blogs and news sites all over the web.
Why would a business such as yours want to invest in online PR? Well, let’s see. For one thing, the value of having a string of well-ranked sites linking in to yours is extremely valuable from an SEO perspective. That’s a whole lotta good link karma right there, which is worth a fortune in its own right. Over and above that, a successful public relations strategy will spread awareness about what you’re doing and will educate interested parties in your products and services. You know; the sort of interested parties who have the potential to become paying customers.
It all starts with finding an angle for a story and then building from there. You don’t have to have conceived a ground-breaking product or broken all sales records to qualify for a newsworthy story. You’d be surprised at the sort of modest achievements that can provide the ammunition for a compelling narrative. The next step is to take that seed and nurture it via a press release that’s concise, compelling and equipped with a headline that hooks the journalists who’ll be reading it. We’ll take care of that – we’ve got form for this sort of stuff. Finally, we’ll see to it that your story is distributed to a raft of valuable news websites and industry publications. Over the years, we’ve built up fruitful relationships with a number of journos, reporters and news agencies, giving us a foot in the door and an in for pitching your story.
Great PR is all about artful storytelling. You already create great products and services – that’s a feat that requires no embellishment. All you need is a helping hand in conveying that greatness to a wider audience. That’s where we come in, helping your story grow wings, take flight and elope to a fairy tale land where good publicity grows on trees and a happy ever after is guaranteed.