PPC. Three unassuming letters with such huge ramifications. What is it about this acronym that invokes terror in so many business-owners? On the surface, pay per click advertising couldn’t be more straightforward: you create your ad, select your keywords and bid against other brands for the right to appear first in Google’s search results. What could be simpler? Obviously there are a few finer points to resolve, like choosing whether you want broad or narrow matched modifiers, auto-tagging enabled, Target CPA or Target ROAS bidding strategy and dynamic targeting, but that stuff’s child’s play, right?
The truth is that mastering Google AdWords, Bing Ads and every other form of PPC is a bit like riding a bike: anyone can learn to do it to a basic level. To reach expert level however, one where you can pull backflips, bunny hops and endos, requires practice and dedication. Ain’t nobody got time for that. Not when there are more important things to be focused on, like the day-to-day running of your business.
Google is the defacto search engine in the PPC market providing targeted highly qualified traffic to your site. We offer a full set up and management service which covers the whole process from initial keyword research through to ongoing management and analysis.
Google Shopping accounts for around 58% of retailers' Google search ad clicks in the UK. We create custom feeds to optimise and clean-up your product data as well as manage your Google PLAs. These feeds also help with our remarketing campaigns for e-commerce.
Most Social Media networks are now offering an alternative to the search engine style paid advertising. Using the data garnered from users posts, profile, likes and dislikes, we can create highly targeted campaigns to drive highly-relevant traffic to your website.
Landing pages have a massive impact on the efficiency of a paid search campaign. We work with our customers to design and build a range of optimised landing pages which improve your quality score, increase the number of conversions, and give you better ROI.
If you want to compete with businesses in your sector – outranking them and out-converting them, whilst still enjoying a ROI – you need a smart PPC strategy. One that combines a number of methodologies to help optimise every facet of your campaign, from ad text to long tail keywords and modifiers.
We’ll help you create PPC campaigns that are profitable from day one, and which get even more profitable on days two, three, and every number that comes after three. See that’s just one of the things we do that sets us apart from some of the, shall we say, less scrupulous agencies: we optimise and improve our clients’ campaigns on a regular basis. Set and forget? No chance. Through closely monitoring the performance of your ads and making subtle tweaks along the way we can increase their profitability and visibility, giving you more bang for your buck and more clicks for your campaign.
At Objective 1, we’ll help you harness that power and use it help your business outmuscle the competition. You might not be able to outspend the major players in your sector, but through clever use of the many tools that come bundled with AdWords, we’ll help you hold your own and bring in a steady stream of highly qualified traffic. There’s more to digital marketing than PPC, but it’s an asset that you should ignore at your peril.
SHOULD YOU INVEST IN PAID SEARCH?
Yes, paid search is ideal for companies looking to achieve high search engine rankings in the short-term and the knowledge gained for creating these campaigns can assist in future organic search engine optimisation. 33% of the time, the number one position on Google gets their click simply because it’s there. Moreover, the sort of people who automatically go for the top search result tend to be the ones who are eager to buy and aren’t particularly fussy who they buy from.
Ask our digital marketing team
Paid search isn’t rocket science, but it’s something that’s easier to do badly than it is to do well. Trust us, we’ve seen it all over the years. Here at Objective 1, we don’t have any rocket scientists in our midsts: just a hard-working team whose attention to detail and expert knowledge will help your business thrive on the first page of Google, Bing, in the Display Network and anywhere else you may care to place your brand.