Social media platforms like Facebook offer businesses the opportunity to create campaigns using lead generation ads which give consumers the option to fill out a form expressing their interest in a product or service when on Facebook. Businesses then follow up with the ad to close the lead and generate a sale.
Businesses can request email contact information or other contact information from lead ad contact forms and can also even ask customized questions.
Lead ads are extremely convenient and handy. They make the process of signing up through a mobile phone very simple because the ads automatically populate the contact information users have already given Facebook. This makes filling out a form extremely quick, easy and painless. Users also don’t even have to leave the Facebook app to fill out the form.
Benefits of Lead Ads
Gives you the contact information of the target audience: When customers click on your lead ads, they are directed to a form which requests for their contact information.
Customisable: Being in the biking community, you will want to customise the information in your lead ads so that they are specific to your business and your audience.
Captures interests of users: Facebook lead ads allow your business to capture the interests of users without redirecting them outside of the app they are using. Users click the call-to-action which leads them to an easy-to-fill-out form and allows them to submit without having to exit the app at all. It is a simple and effective way to capture the interest of users who may be interested in your product.
Makes it easier to convert potential customers: Any user who shows an interest in your product or service, is much easier to convert into high-quality leads and paying customers than customers who start at the top of the sales funnel. When a customer shows interest in your product or service by filling out a lead form, it means they took the time out of their day to show interest in your product. This makes it much easier to convert them into a paying customer.
Can capture leads on any type of device: Facebook lead ads work on any device. This makes it extremely easy to reach countless potential customers.
What Can Lead Ads Do?
There are several different call-to-action buttons you can use in your lead ad. High-quality leads can give customers the option of pre-ordering a product, provide them with more information via their email address, make an appointment to fix their bike and all sorts of other options. Call to action buttons on Facebook lead ads include:
- Learn more: inquire about services offered
- Sign up: sign up for coupons, events, promotions, deals, and more
- Apply now: apply for contests, jobs, events, or submissions
- Subscribe: subscribe to a newsletter list
- Get quote: get a quote for bike service
- Download: download material like a how-to guide or an eBook
As a business owner, you can feel free to get as creative as you want with your Facebook leads. Because the cycling community is such a niche community, you can personalise your lead ads to fit your product and your company. This will make it easy for you to target customers in your niche audience. Lead ads also can help develop deeper connections with users because they are personalisable, which makes it great for such a niche audience like the cycling community.
How to Create a Facebook Lead Ad
If you have decided that you want to create a Facebook lead ad for your bike shop, it is a very straightforward and simple process. To create a Facebook lead ad, all you have to do is log into your business's Facebook account and log into the ads manager.
- Facebook will ask you to specify your marketing objective based on the three states of a consumer’s buying cycle: awareness, consideration and purchase.
- In this case, it is lead generation, which is found under consideration.
- You will be prompted to name your form and the type of information you would like to ask
- You will also have the option of adding up to 21 questions, with 15 of these questions completely customisable.
You should focus on asking questions which are pertinent and important but do not ask too many. It is suggested that you limit the number of questions on your lead forms to roughly three questions. This is because lead forms with one to three questions tend to have the highest conversion rates. As these leads go through your sales funnel, you will then have the opportunity to ask these potential customers more questions as they continue to show more interest. The best type of information to ask for is contact information, including email and telephone number.
Facebook leads are also great to use in niches like the cycling community because it opens up the opportunity to ask users very specific questions which are related to your product or industry. Some great examples of the types of questions you can use for your Facebook lead ad include:
- What is your budget for a new bicycle?
- How often do you bicycle?
- Why do you ride a bike (Recreationally? Extreme sports? Competitively?)
- Do you go to cycling events?
- How often do you buy bicycle products or services?
- How often do you get your bike fixed?
Once you start getting data from lead ads, you can follow up with users and offer more information that will entice them make a purchase.
Lead Generation Done the Right Way
Facebook lead ads are a great way for niche industries to attract customers who are interested in their products and generate leads. Lead ads give businesses valuable information from potential customers and open up the opportunity generate leads and increase the chances of potential sales. Because the cycling community is a niche audience, you can even ask personalised questions about cycling that will give you valuable information and insight into the thoughts and buying processes of your potential customers. Don’t miss out on the opportunity to gain new customers through Facebook lead ads. Take advantage of this great way to gain customer insight.